About ME

👋 Hi, I’m J.F. Salazar—thanks for stopping by.

I help leaders take more decisive action, live with greater intentionality, and elevate their leadership and management capabilities.

With nearly two decades of experience in the corporate world, I’ve had the privilege of growing from an individual contributor into senior leadership—leading both individual contributors and people managers at the directorship and executive levels.

My work spans:

🟦 Sales Management

🟦 Learning & Development

🟦 Agency & Bancassurance Recruitment

🟦 Distribution Strategy

This diverse leadership path has equipped me with practical, real-world insight into what leaders actually need to succeed—especially in fast-moving, high-stakes environments.

But leadership, to me, goes beyond KPIs and performance reviews.

It’s about who you are while you lead.

💡 My Philosophy

You don’t need to make massive changes overnight to grow as a leader.

But you do need to be intentional—about your choices, your focus, and your follow-through.

Small, consistent adjustments—made on purpose—lead to big, sustainable change.

My approach is all about helping you align your mindset, skillset, and actions with your values and vision—so you can lead with clarity and make a lasting impact.

📊 Professional Snapshot

✅ 20 Years in Corporate Leadership

From individual contributor to executive team leader

✅ Led Sales Forces & Leadership Teams

Experience in both high-growth and highly regulated environments

✅ Strategic & People-Oriented

Known for balancing performance and purpose in leadership cultures

✅ Passionate about Developing Leaders

Not just to manage—but to multiply leadership at every level

🫶 The Human Side of Leadership

Outside of work, I’m deeply committed to living the same values I teach.

🌱 I start each day with early morning walks, meditation, and weight training

💰 I’m a student and teacher of personal finance and intentional living

🥋 I enjoy martial arts, music, and mental discipline

✈️ And my greatest joy? Traveling the world with my dear wife

👨‍👩‍👧‍👦 We’re building a life anchored in faith, family, and freedom

I believe leadership isn’t just for the boardroom.

It’s for the dinner table. The team meeting. The quiet decisions no one sees.

And when we lead well in all areas of life, everyone rises.i

Experience & Education

📖 My Leadership Journey

I began leading teams in the nonprofit world in my late teens—a role I continued well into my 30s. Those early years shaped my leadership values and taught me what it truly means to serve, influence, and grow others with purpose.

That foundation became a launchpad for my transition into the corporate world. I started by managing a small team of three corporate managers—and over time, took on greater responsibility and complexity.

Eventually, I found myself leading departments of over 60 individuals, including directors and executive-level direct reports, across two Global Fortune 500 companies.

Along the way, I’ve…

✅ Navigated the realities of leadership in both mission-driven and high-performance settings

✅ Built and coached cross-functional teams through rapid change and transformation

✅ Refined a leadership philosophy grounded in timeless principles and tested by real-world pressure

These experiences—spanning nearly two decades—have given me a deeply practical understanding of how to build leaders, lead change, and scale culture across diverse environments.

🎓 Credentials & Affiliations

📘 Bachelor’s Degree in Information Technology - Mapúa Institute of Technology

🎓 (Ongoing) Postgraduate Studies in General Management - Asian Institute of Management (AIM)

🗣️ Certified Speaker & Trainer, John Maxwell Leadership Team & Founding Member, Maxwell Leadership Philippines (certification process ongoing)

🔁 From Leading Teams to Developing Leaders

After years of leading teams myself, I now focus on developing leaders who develop others.

I help organizations and mission-minded companies:

• Strengthen their leadership pipeline

• Elevate their people managers and sales leaders

• Build a culture where growth, performance, and purpose coexist

Whether I’m training a leadership team, coaching a department head, or speaking at an event, my mission remains the same:

To help leaders grow—so their people and organizations can flourish.

“You don’t need massive action to grow as a leader.

You need small, intentional steps—done consistently over time.

That’s how progress becomes predictable, and leadership becomes lasting.”

— J.F. Salazar